Our clients are backed by Top-Tier VC Funds.
A personal welcome from Dave Bailey, our CEO.
Alignment starts with you.
After founding three venture-backed startups, I realised you can’t scale a company if your team isn’t fully aligned behind you.
There were countless moments I felt stuck—explaining the same thing again and again while progress slowed.
Generic leadership advice didn’t help. I needed a system that would help me create clarity, communicate it simply, and reset expectations fast.
That’s why I built the Founder Leadership System™—the system I wish I’d had. Today, hundreds of CEOs use it to lead with clarity and accelerate their teams.
Ready to find your right next step?

Every high-growth company needs a system.
The Founder Leadership System™ will help you scale your company and your leadership without burning out, losing control, or lowering your standards.

All of our frameworks stem from this model.
Our CEO assessment shows you which lever will unlock the most growth right now.
“Dave has been key to my growth as a CEO during Parloa’s rapid scale-up.”

Malte Kosub
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CEO of Parloa (Series C, Europe's latest Unicorn)

Get started for free.
Find your most value valuable focus areas in just 5 minutes.
The Focus Finder™ is a structured self-assessment that helps you reflect on the three essential levers every founder must pull to scale successfully.
You'll walk away with:
- A clearer understanding of where you're strong-and where you're exposed
- A decision on what to focus on as a CEO
- Specific recommendations to help you move forward
Thousands of founders have said this was the most useful five minutes they've spent this quarter.
Why top CEOs swear by it
We're building a movement of CEOs redefining what it means to lead.
Over 100 CEOs have used the Founder Leadership System™ to scale their companies—without losing what makes them great.
They're ambitious. They're committed to self-improvement. And they're doing the work.

Tim Guilliams
CEO of HealX, raised $115M
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“Dave isn't just a coach, he's a founder—and that makes all the difference.”

Mikhil Raja
CEO of Sonic Jobs, raised $18M
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“If you want to be a better CEO, this is where you need to be.”

Paul Ebert
CEO of Tabeo, raised $750M
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“I'm a better CEO thanks to Dave. The feedback I get from my team says it all.”

Sandrine Zhang Ferron
CEO of Vinterior, raised $20M
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“Dave really cares, and it shows up in all the details.”
“Founder Coach gives me frameworks I can use with my team… it feels like cheating, but it's incredibly effective.”

Anastasia Leng
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CEO of CreativeX (Series B, raised $35M)
About our CEO, Dave Bailey
From founder to coach to creator of a coaching system.
I've founded three venture-backed companies—including Delivery Hero—and spent over a decade in the trenches building high-growth startups.
When I transitioned into coaching other founders, it wasn't to start a business-it was to give back. I wanted to help founders break through the same alignment challenges I’d faced.

A few years ago, I asked one of my most successful clients:

That answer stuck with me.
It wasn't just the conversations. It was the clarity, the structure, the shared language across their teams.
That's when l asked myself:
"What if visual models could help CEOs clarify what good looks like for every challenge?
That question led to the Founder Leadership System™, built specifically for founder-CEOs scaling fast.
Since then, I've created over 500 visual frameworks and now spend my time equipping some of the world's most ambitious CEOs with the tools to help them align their teams and execute faster.

Start with the Focus Finder™
Your next level of leadership is 5 minutes away.
Thousands of CEOs have already taken it — and many say it was the most useful 5 minutes they spent this quarter.
If you're ready to align your team and unlock speed, this is where it begins.
It’s fast, it’s free, and it might change how you lead forever.
Take the Focus Finder™Frequently Asked Questions
What is the Focus Finder™?
Who is the Focus Finder™ for?
What does the Focus Finder™ cost?
What happens after I take it?
Can I share the Focus Finder™ with my co-founder or team?
What if I want support?
Do you coach CEOs?


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