Founder Leadership isn’t about letting go. It’s about focusing your impact.
Without a system, your company reflects your chaos.
Most founders don’t choose a leadership system. They inherit one—shaped by urgency, circumstance, and reaction.
You end up with:
- OKRs that scatter your team across too many priorities
- Strategy docs no one reads (or remembers)
- Exec hiring based on "gut feel"
- Calendars overloaded with 1-1s
- Culture shaped by slogans, not behaviours
- Annual performance reviews that don't drive performance
These are symptoms, not failures.
They show up when instinct isn’t supported by structure.
You don’t need less instinct. You need more structure.
The goal isn’t to replace your intuition — it’s to scale it. Structure doesn’t make you rigid. It makes you repeatable.
Structure is how great founders scale their judgment.
- Codify what works so others can run with it
- Make faster decisions with fewer meetings
- Align your team without micromanaging
- Build a company that reflects your vision — even when you're not in the room
That’s what the Founder Leadership System™ is built to do.

A leadership system built for you.
The Founder Leadership System™ helps you scale yourself, your team, and your company — without losing your edge.

Each lever is backed by practical tools, real examples, and frameworks you can apply immediately.

Most founders get stuck.
Few become scalable.
Every founder leads with some mix of instinct and structure.
You need both to unlock true scale.

Become a Scalable Founder with Founder Coach®.
Think of us as your personal leadership lab—where you build the capabilities and self-confidence to lead at scale. As soon as you join, you’ll:
- Work through practical tools — Apply frameworks directly to your company
- See how other top founders lead — Get inspired by real-world implementations
- Get coaching when you need it — Submit your work and get actionable feedback
- Stay accountable without overwhelm — Build momentum through short, focused sessions
- Access private support — 1:1 onboarding, personalized reviews, and a private channel for high-context questions
Trusted by venture-backed founders scaling real companies.
This system is used by CEOs from Seed to Series D — across SaaS, marketplaces, fintech, and deep tech.
What they have in common: ambition, self-awareness, and the desire to lead at the next level.
Example Case Studies:
Gui pivoted his strategy and achieved 6× growth in the following year using our vision frameworks.
Ana revamped her performance management and saw a huge increase in team velocity after implementing our people frameworks.
Sebastian freed up 3 days per week to focus on things only he can do by implementing our meetings and calendar systems.

Anastasia Leng
CEO of CreativeX, raised $35M
“The models make it feel like I’m cheating. I actually feel guilty. Fully recommended if you want results.”

Benedikt Sons
CEO of Cansativa, raised $35M
“Dave inspires me to take action that drive results. And the best part? He ensures I achieve them.”

Charlie Bullock
CEO of Scan.com, raised $35M
“Dave helps me implement new ideas that drive incredible results. It's a no brainer.”

Why I built this.
After a decade as a founder—and a stint at a VC fund—I saw the same pattern again and again.
Founders burning out. Teams misaligned. Leadership advice that didn’t fit the realities of startup life.
So I did what any obsessed founder would do:
I built a system.
A system that turns instinct into leverage. That helps you lead clearly, without being in every room. That shows you how to scale, without losing your edge.
Now, I coach a community of ambitious CEOs who are doing just that.
If that sounds like you, we should talk.
Ready to lead like only a
Scalable Founder can?
If you’re stuck, scattered, or second-guessing yourself — it’s not because you’re broken.
You’re just missing the system.
The Founder Leadership System™ is how you scale your instincts, your team, and your company — without burning out.
Frequently Asked Questions
Who is this for?
What if I don’t like group programs?
How is this different from executive coaching?
I’m busy. How much time does this take?
How quickly can I expect results?
Who’s in the community?
How do you decide who to work with?
What if I’m early-stage?


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