About Founder Coach
You're not just building a company—you're mastering the craft of leading one.
At Founder Coach, we see leadership as a craft you practice every day. It's part science, part art, and completely learnable. Like all crafts, leadership is mastered by doing, by drawing inspiration from others ahead of you, and by committing to continuous improvement over a lifetime.
Our mission is clear: to advance the craft of Founder Leadership™.
We partner with ambitious founders determined to become exceptional leaders without losing themselves along the way. Whether you're leading a team of 20 or 200, the challenges evolve—but the craft remains constant.
Here’s the story of how this vision became a reality—and where we’re headed next.

The Story Behind Founder Coach
Founder Coach began with a simple yet transformative question from one of my earliest clients:
"Have you ever thought about turning your frameworks into a full program?"
By then, I had spent years as both a founder and a coach, developing tools to help founders navigate the messy, high-stakes challenges unique to their roles.
That question ignited the idea of creating a fully systematised coaching experience, uniquely crafted for founders.
Traditional leadership programs existed, but they served traditional managers in conventional businesses—not founders immersed in the fast-paced, ever-changing demands of high-growth startups.
What was needed was a new system—built by a founder, specifically for founders.

Building the System (The Hard Way)
The Founder Coach system wasn’t built overnight. It took shape gradually and painstakingly, through thousands of coaching sessions with real CEOs confronting real problems.
Every framework, every tool, and every insight we developed has been battle-tested and refined through relentless repetition. If the system now feels intuitive and straightforward, it's only because tens of thousands of hours of dedicated effort have made it so.
Over time, patterns became clear. Problems repeated themselves—and so did solutions. We realized coaching itself could be systematised.
Today, Founder Coach includes over 400 proprietary frameworks and tools, all deliberately interconnected to reinforce each other. This coherence makes the system exceptionally powerful.
What Makes Founder Coach Different
Typical coaching relies heavily on conversations. Founder Coach relies on structure.
Our system:
- Puts the founder at the center, not just management theory
- Treats leadership development as a long-term journey, not a quick fix
- Prioritises momentum and tangible results
- Integrates deep IP, frameworks, and structured models in every interaction
Initially, I experimented with peer groups—but quickly realized that structured frameworks elevated every conversation. As a result, we shifted focus, choosing fewer coaches who deeply understood and could deliver our models.
And it worked.

Founder Coach Today
As of 2025, Founder Coach is a lean, specialized team of five core members, supported by an additional five specialists as needed. We’ve guided over 120 venture-backed founders, partnering with leading VCs across Europe and the US.
On average, our clients lead teams of around 100 employees. Our community includes unicorn founders, high-growth scale-ups, and breakout startups—many backed by prestigious investors such as Sequoia Capital, Insight Partners, Index Ventures, Accel, Point Nine, and Partech.
Our signature offerings include:
- Frameworks that simplify complex decisions
- Workshops addressing real, immediate founder challenges
- Pathways to guide deep, lasting transformations
- AI-driven tools to seamlessly embed frameworks into daily operations
- Team Training to elevate entire organizations alongside their founders
Every aspect of Founder Coach is tailored to help ambitious, venture-backed founders build iconic companies.
Who We Work With
Founder Coach isn’t for everyone. Our ideal clients are:
- Open-minded and continuously curious
- Courageous enough to be vulnerable
- Clear, honest communicators
- Positive, generous team players
- Deeply committed with profound ownership of their companies
If this sounds like you, we’re here to make your leadership journey transformational.

Why This Matters
Founder Coach isn’t just a business to me—it’s my life's work.
Every framework created, every coaching session conducted, and every experiment we run contributes to a greater mission: empowering exceptional founders to build extraordinary companies, without sacrificing themselves in the process.
If you’ve reached this point, you’re likely ready to explore deeper.
Ready to lead like a Scalable Founder?
If you’re stuck, scattered, or second-guessing yourself — it’s not because you’re broken.
You’re just missing the system.
The Founder Leadership System™ is how you scale your instincts, your team, and your company — without burning out.
Frequently Asked Questions
Who is this for?
What if I don’t like group programs?
How is this different from executive coaching?
I’m busy. How much time does this take?
How quickly can I expect results?
Who’s in the community?
How do you decide who to work with?
What if I’m early-stage?


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