Welcome to a Corner of the World You Didn’t Know Existed

Being a founder is one of the hardest, loneliest jobs in the world. You’re out front, making it up as you go, and trying to hold it all together—team, vision, momentum—while quietly wondering if you’re doing any of it right.

Founder Coach exists to be the kind of place you didn’t know existed.

Until you find it.

And when you do, you think: “This is what I’ve been looking for.”

A small corner of the world where the standards are high, the people are kind, and the work actually works.

Our Mission: Advance the Craft of Founder Leadership.

At Founder Coach, we see leadership as a craft you practice every day. Like all crafts, leadership is mastered by doing, by drawing inspiration from others ahead of you, and by committing to continuous improvement over a lifetime.

We partner with ambitious founder CEOs determined to become exceptional leaders without losing themselves along the way. Whether you're leading a team of 20 or 2000, the challenges will change—but your personal development remains essential.

Here’s the story of how this vision became a reality—and where we’re headed next.

The Story Behind Founder Coach

Founder Coach began with a simple yet transformative question from one of my earliest clients:

"Have you ever thought about turning your frameworks into a full program?"

By then, I had spent years as both a founder and a coach, developing tools to help CEOs navigate the messy, high-stakes challenges unique to their roles.

That question ignited the idea of creating a highly structured coaching experience, uniquely crafted for founders.

Traditional leadership programs exist, but they serve the company's leaders—not their founders specifically.

So I set out to build a leadership and coaching system—built by a founder, specifically for founders.

Building the System (The Hard Way)

You don't build a system overnight.

It took shape gradually and painstakingly, through thousands of coaching sessions with real CEOs confronting real problems.

Every framework, every tool, and every insight I developed has been battle-tested and refined through relentless repetition. If the system now feels intuitive and straightforward, it's only because tens of thousands of hours of dedicated effort have made it so.

 Today, Founder Coach includes over 500 proprietary frameworks and tools, all deliberately interconnected to reinforce each other. This coherence makes the system exceptionally powerful.

What Makes Founder Coach Different

Typical coaching relies heavily on conversations. Founder Coach relies on methods.

Our system:

• Puts the founder at the centre, not the coach
• Acknowledge CEO development is a long-term journey
• Prioritises momentum and tangible results above 'feel-good' sessions
• Integrates deep IP, frameworks, and tool in every session

Initially, I experimented with peer groups—but quickly realised that structured frameworks elevated every conversation.

As a result, I shifted focus to teaching systems to my CEO clients.

And it worked.

Founder Coach Today

As of 2025, Founder Coach is a lean, specialised team supported by experts as needed. We’ve guided over 100 venture-backed founders, across Europe, the US and beyond.

On average, our clients lead companies of around 120 employees. Our community includes unicorn founders, high-growth scale-ups, and breakout startups—many backed by prestigious investors such as Sequoia Capital, Insight Partners, Index Ventures, Accel, Point Nine, and Partech.

Our signature offerings include:

• Frameworks that simplify complex decisions
• Workshops addressing real, immediate founder challenges
• Pathways to guide deep, lasting transformations
• AI-driven tools to seamlessly embed frameworks into daily operations
• Team Training to elevate entire organisations alongside their founders

Every aspect of Founder Coach is tailored to help ambitious, venture-backed founders build iconic companies.

Who We Work With

Founder Coach isn’t for everyone. Our ideal clients are:

• Open-minded and continuously curious
• Courageous enough to be vulnerable
• Clear, honest communicators
• Positive, generous team players
• Deeply committed with profound ownership of their companies

If this sounds like you, we’re here to make your leadership journey transformational.

Why This Matters

Founder Coach isn’t just a business to me—it’s my life's work.

Every framework created, every coaching session conducted, and every experiment we run contributes to a greater mission: empowering exceptional founders to build extraordinary companies, without sacrificing themselves in the process.

If you’ve reached this point, and want to explore deeper, apply to join.