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Turn your biggest challenges into 10X opportunities

Live coaching with master CEO coach, Dave Bailey. Battle-tested frameworks you can use with your team. A high-support CEO community. Scale your company—without scaling your calendar.

 
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Upgrade your OS. Reclaim your time.

Most founders don’t choose a leadership system. They inherit one—shaped by urgency, circumstance, and reaction.

You end up with:

  • OKRs that scatter your team across too many priorities
  • Strategy docs no one reads (or remembers)
  • Failed exec hiring based on "gut feel"
  • Calendars overloaded with 1-1s
  • Culture shaped by the loudest voices
  • Performance reviews that don't actually drive performance

These are symptoms, not failures.

There is a better way...

Founder Coach®: A proven coaching system to turn your instincts into superpowers.

The goal isn’t to replace your intuition — it’s to scale it.
The way to do this is with the right structures that scale your judgment.

  • Codify what works so others can run with it
  • Make faster decisions with fewer meetings
  • Align your team without micromanaging
  • Build a company that reflects your vision — even when you're not in the room

That’s what the Founder Leadership System™ is built to do.

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Are you ready to level up every aspect of your role?

The Founder Leadership System™ helps you scale yourself, your team, and your company — without losing your edge.

The Founder Leadership Model

Each element of the model is supported by practical tools, inspiring case studies, and clarifying frameworks that you can apply with yourself and your team immediately.

Apply now
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Become a Scalable Founder.

Every founder leads with some mix of instinct and structure.
You need both to 
unlock true scale. That's where we can help.

A 2x2 matrix showing how to go from stuck to scalable as a founder.

What you get with Founder Coach®.

Think of us as your personal leadership lab—where you build the capabilities and self-confidence to lead at scale. As soon as you join, you’ll get:

  • Practical tools for every CEO challenge — You can apply these frameworks with your team
  • On-demand coaching with Dave — Jump on a Clarity Call or share your work for feedback
  • Insights into how other top CEOs lead — Get inspired by real-world case studies at a level you've never seen
  • Accountability systems to ensure follow-through —1:1 onboarding, Momentum Calls, and quarterly planning
  • Support from an elite CEO community — Regular in-person coaching events, and a confidential Slack for high-context questions
Apply now

Trusted by leading VC-backed CEOs.

This system is used by CEOs from Seed to Series D—across SaaS, marketplaces, fintech, and deep tech.

What they have in common: ambition, self-awareness, and the desire to lead at the next level.

 
Anastasia Leng, CEO of CreativeX

Tom Eyre

CEO of Loqbox, Deloitte Fast 500 Company

“Founder Coach gave me the language and clarity I needed to articulate our entire business vision and strategy.”

Anastasia Leng, CEO of CreativeX

Anastasia Leng

CEO of CreativeX, raised $35M

“This gives me tools and frameworks I can use with my team... and it feels like I'm cheating.”

Benedikt Sons, CEO of Cansativa

Benedikt Sons

CEO of Cansativa, raised $23M

“Wow, it feels like I just upgraded my operating system. I freed up 2.5 days per week to focus on real impact.”

Malte Kosub, CEO of Parloa

Malte Kosub

CEO of Parloa, Europe's latest unicorn

“Dave's frameworks will help any founder level up their thinking. 10/10 and 100% recommended.”

Anastasia Leng, CEO of CreativeX

Stephen Young

CEO of NFTfi, raised $15M

From the first month, I radically freed up my time—and that’s had a multiplier effect.

Anastasia Leng, CEO of CreativeX

Alessandra Angelini

CEO of Influur, raised $15M

I no longer waste energy figuring out how to approach something—I just follow Dave’s frameworks, and it’s been a total game changer for me.

Anastasia Leng, CEO of CreativeX

Derry Holt

CEO of OneUp Sales, raised $7M

I’ve uncovered areas I didn’t realise I was weak in—and this has led to major growth opportunities.

Anastasia Leng, CEO of CreativeX

Murat Tunaboylu

CEO of Antiverse, raised $10M

Founder Coach helped me fall back in love with my role.

Anastasia Leng, CEO of CreativeX

Adrian Raidt

CEO of Laserhub, raised $25M

“Since Dave has held several CEO roles himself, he's able to share first-hand experience that I really value.

Anastasia Leng, CEO of CreativeX

Sanjeev Jeyakumar

CEO of Lenkie, raised $49M

“You don’t know what you don’t know. Founder Coach is a shortcut to broader thinking through powerful frameworks and a world-class community.

Anastasia Leng, CEO of CreativeX

Paul Jochen Ebert

CEO of Tabeo, raised $750M

I am a better CEO thanks to Dave. I feel more confident in communication and delegation. The feedback I get from my family, investors, and team says it all.

Anastasia Leng, CEO of CreativeX

Diptesh Patel

CEO of UBDS, bootstrapped

The community is incredibly supportive, and it reminded me I'm not alone at the top.

Anastasia Leng, CEO of CreativeX

Jessica Toh

CEO of Huckleberry, raised $16.2M

Founder Coach gives me the strategic clarity to nail board meetings and high-stakes conversations.

Anastasia Leng, CEO of CreativeX

Dominik Tomicevic

CEO of Memgraph, raised $18.2M

As an introvert, the relationship frameworks have changed everything.

Anastasia Leng, CEO of CreativeX

Mikhil Raja

CEO of SonicJobs, raised $18M

Founder Coach gives you frameworks and thought processes that drive accountability and growth.

Anastasia Leng, CEO of CreativeX

Alexandre Remor

CEO of Medway, raised R$75M

Since working with Dave, I am making smart decisions, faster.

Anastasia Leng, CEO of CreativeX

Sandrine Zhang

CEO of Vinterior, raised $20M

Dave really cares, and it shows up in all the details.

Anastasia Leng, CEO of CreativeX

Tim Guilliams

CEO of Healx, raised $115M

Dave isn't just a coach, he's a founder—and that makes all the difference.

Apply now
Photo of Dave Bailey, CEO of Founder Coach

Why I built a a coaching system.

After a decade as a venture-backed founder—and a stint at a VC fund—I saw the same pattern again and again.

Burn out. Misalignment. Leadership advice that didn’t fit the realities of startup life.

So I did what any obsessed founder would do: 

I built a system.

A system that turns instinct into leverage. That helps you lead clearly, without being in every room. That shows you how to scale, without losing your edge.

Now, I coach a community of ambitious CEOs who are doing just that.

If that sounds like you, apply now and join the movement.

Ready to lead like only a
Scalable Founder™ can?

If you’re stuck, scattered, or second-guessing yourself — it’s not because you’re broken. You’re just missing the system.

The Founder Leadership System™ is how you scale your instincts, your team, and your company — without burning out.

Apply now

Frequently Asked Questions

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