Trusted by hundreds of venture-backed CEOs.
A personal welcome from Dave Bailey, our CEO.
I built this system because I needed it myself...
After founding three venture-backed startups, I learned that you can't scale a company without scaling yourself.
There were so many moments I felt out of my depth. Like I was the bottleneck.
Generic leadership advice didn't help. What I needed was a system designed specifically for founder-CEOs - something built for the realities of hypergrowth, investor pressure, and ambitious teams.
That's why I created the Founder Leadership System™. It’s the system I wish I’d had—and now, hundreds of CEOs are using it to scale faster and lead better.
Ready to find your leverage point?
The proven coaching frameworks behind the world’s fastest-scaling CEOs.
The Founder Leadership System™ will help you scale your company and your leadership without burning out, losing control, or lowering your standards.
All of our frameworks stem from this model.
Our CEO assessment shows you which lever will unlock the most growth right now.
“Dave has been key to my growth as a leader during Parloa’s rapid scale-up.”
Malte Kosub
CEO of Parloa (Series C, raised $215M)
It starts with a quick assessment
Find your biggest leverage point in just 5 minutes.
The Founder Scan™ is a structured reflection on the three parts of the Founder Leadership System™.
You'll uncover blindspots, clarify what's holding you back, and choose the one area of leadership that will unlock the most leverage right now.
It's not about having the "right" answer. It's about seeing what matters-and acting on it.
You'll walk away with:
- A clearer understanding of where you're strong-and where you're exposed
- A decision on what to focus on as a CEO
- Specific recommendations to help you move forward
Thousands of founder-CEOs have said this was the most useful five minutes they've spent this quarter.
Why Founders Trust It
A movement of founders building iconic companies and growing into iconic leaders
Over 250 founder-CEOs have used the Founder Leadership System™ to scale themselves and their companies—without losing what makes them great.
They're ambitious. They're committed to self-improvement. And they're doing the work.
Real photos. Real founder CEOs. Real transformation.
Anastasia Leng
CEO of CreativeX, raised $35M
“It feels like cheating. The model and the community are incredibly helpful.”
Malte Kosub
CEO of Parloa, raised $215M
“I 100% recommend Dave's program to any serious founder CEO.”
Sandrine Zhang Ferron
CEO of Vinterior, raised $20M
“Dave really cares, and it shows up in all the details.”
Tim Guilliams
CEO of HealX, raised $115M
“Dave isn't just a coach, he's a founder—and that makes all the difference.”
“Dave’s models make it feel like I’m cheating. I actually feel guilty. Fully recommended if you want results.”
Anastasia Leng
CEO of CreativeX (Series B, raised $35M)
About Dave
From founder to coach, with a framework for every challenge.
I've founded three venture-backed companies—including Delivery Hero—and spent over a decade in the trenches building high-growth startups.
When I transitioned into coaching other founders, it wasn't to start a business-it was to give back. I wanted to help other founders navigate the same scaling challenges I’d faced myself.
A few years ago, I asked one of my most successful clients:
That answer stuck with me.
It wasn't just the conversations. It was the clarity, the structure, the shared language.
That's when l asked myself:
"What if there was one model that could guide the entire founder journey?"
That question led to the Founder Leadership System™, built specifically for founder-CEOs scaling fast.
Since then, I've created over 5f00 frameworks and now spend my time equiping some of the world's most ambitious CEOs with the tools to help them lead better, faster.
Start with the Founder Scan™
Your next level of leadership is 5 minutes away.
Thousands of founder-CEOs have already taken it — and many say it was the most useful 5 minutes they spent this quarter.
If you're ready to scale yourself alongside your company, this is where it begins.
It’s fast, it’s free, and it might change how you lead forever.
Frequently Asked Questions
What is the Founder Scan™?
Who is the Founder Scan™ for?
What does the Founder Scan™ cost?
What happens after I take it?
Can I share the Founder Scan™ with my co-founder or team?
What if I want support?
Do you coach CEOs?
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